It was B’s ear for unorthodox beats, coupled with his one of a kind rapping-style, that would not only kickstart the subgenre of cloud rap, but also pave the way for the many of the hyperpop acts heard today. Although hyperpop itself lends many of its sounds to internet music and electronic sources, its current integration within hip-hop would not have been possible without late 2000’s indie rapper and father of cloud rap: Lil B. ‍ The current strain of hyperpop embedded in many newer hip-hop projects, with its synth-drenched electronic-leaning production, and often genuinely strange vocal performances, is one such trend with roots in this period. In fact, many of the current experimental trends in hip-hop can be traced directly back to the artists of this time and space. This rise in independent music would open the door for new exploration in all types of music, but its influence would be especially heavy in the genre of hip-hop. Never had it been easier for artists to publish their creations, with many forgoing the traditional shackles of labels and radio promotion. The internet, along with the full power of social media sites and the genesis of streaming, was shaking up how music was created, shared, and listened to. This dovetailed into the fact that the late 2000s would prove to be a time of great upheaval and change in the music space. While rappers making their own statements on the material of their peers was seen as a quintessential mark of the competition inherent to the art, experimentation - verging into other genres - was becoming more and more appreciated with the likes of Kid Cudi and his 'blog rap' contemporaries.

That being said, as these examples indicate, there were no set bounds to the practice of remixing. The consistency was predicated on remixes of other artists’ released material - think Lil Wayne’s flip of Lil Boosie’s “Watch My Shoes” or Kid Cudi’s flip of N*E*R*D’s “Spaz”.

Be it one of Lil Wayne’s seemingly countless releases, or Kid Cudi’s A Kid Named Cudi, a formula had been established that was consistent across hip-hop styles, yet varied in practice.

In the late 2000s, with a new decade fast approaching, hip-hop’s mixtape era was in full swing.

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